Published 20 October 2014
Understanding the new effort to manipulate our experience of built and natural environments.
How supportive, skeptical, critical and accepting should we be of this new effort to manipulate our experience of built and natural environments?
Brandscape, a term coined by anthropologist John Sherry in 1986, refers both to the blizzard of commercial identities to which we’re exposed everyday, and to what happens when brands manifest in constellations that actually shape the physical environment. Think of Times Square in New York City or the Ginza in Tokyo as extreme examples in the built environment. Increasingly, public entities such as national and local governments are using public artworks from land art to street art to create social cohesion, increase tourism, and attract new businesses.
William L. Fox is Director of the Center for Art + Environment at the Nevada Museum of Art in Reno, Nevada. He has variously been called an art critic, science writer, and cultural geographer. He has published fifteen books on cognition and landscape, numerous essays in art monographs, magazines and journals, and fifteen collections of poetry. He has researched and written books set in the extreme environments of the Antarctic, the Arctic, Chile, Nepal, and other locations. He is a fellow of both the Royal Geographical Society and Explorers Club and he is the recipient of fellowships from the Guggenheim Foundation, National Endowment for the Humanities, and National Science Foundation. He has been a visiting scholar at the Getty Research Institute, Clark Art Institute, the Australian National University, and National Museum of Australia.
This event has now passed but you can listen to the podcast of William L. Fox’s full talk bellow: